Replacing paper in direct mail by stuff
February 20, 2008
Getting a weird hookadoo in your mailbox may not be such a remote thing, if Matter project works well, Community Mobilization blog implies.
“Matter is taking an unconventional approach to direct marketing by sending out boxes of ‘interesting stuff’ instead of paper,” following the historically successful model of Direct Mail.
“[The project] is a collaboration between Artomatic and Royal Mail, and it targets consumers in the UK only. If US based companies and philanthropies adopt this method who knows what kind of interesting stuff we may get in the mail, or how much junk we will be contributing to our landfills.”
Picture: Flickr
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