Traditional tools in non-traditional online campaigning
January 21, 2008
Amids the US e-campaigning hype, E.politics quotes Josh McConaha, DNC Internet Director, in channeling the vast online campaigning instruments into three major tool categories. Surprisingly, the big three are the traditional online advertising mechanisms: email, website and outreach.
Email and a central campaign website are the most readily visible options for an experimented online advertiser, be it for chewing gum or political platform. At the same time, outreach moves deeper into the Web 2.0. realm combined with face-to-face interaction, involving a direct relationship with the blogger writing about the candidate.
Mr. McConaha identified the social networks and online video as the most logical next step for online political campaigning.
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